by admin | Jul 11, 2017 | Clean Energy, Marketing The Sun, Solar Energy
Solar comprises just a fraction of US electricity generation and is selling to only a small group of early adopters. To overcome the public’s solar misperceptions and create a robust marketplace, the solar industry must begin to market solar energy like Coca-Cola...
by admin | Jul 3, 2017 | Clean Energy, Marketing The Sun, Solar Energy
Solar leads are a tool just like any other. If the wrong tool is used for the job, the job becomes difficult, frustrating, and unlikely to be done properly, if at all. We speak with solar installers day in and day out and the general consensus of small, medium, and...
by admin | Jul 3, 2017 | Marketing The Sun, Solar Energy
Buying residential solar leads is becoming a popular consideration among installation businesses. And at first it may seem like a good idea. After all, residential solar is built off of leads – the more you get, the more convert and the more money you make, right? But...
